Bông Lúa Vàng is a 12-year ‘cải lương’ contest to discover new generation for Vietnamese traditional music. For the efficient content distribution, MMG cooperated with POPS – the leading digital entertainment in South-East Asia, as well as Youtube premium agent in Vietnam, to broadcast the show on POPS Quê Hương.

One of the most prestigious and popular Music Award since the 90s. Through this awards, many of the top Vietnamese singer have been honored. The cooperation between VOH and MMG confirmed a giant step for Làn Sóng Xanh to renew and reach higher level of quality and prestige.