The announcement of Running Man Vietnamese version with local name “Chay di cho chi” is co-produced by MMG with SBS Korea Korea, which promises to be a prominent highlight in Vietnam’s reality TV shows market in the near future.
Since middle of 2018, Madison Media Group (MMG) has created a craze amongst publicity when confirming sign-off license with Korean Partner – SBS, and will bring Korea’s Running Man Show to Vietnam.
At the present time, although not yet broadcasted but Chay Di Cho Chi – the Vietnamese version of Running Man has become the focus of attention when announcing 7 main members, all are famous artists: Tran Thanh, Ngo Kien Huy, Ninh Duong Lan Ngoc, Jun Pham, BB Tran, Truong The Vinh and Lien Binh Phat. Besides, the participation of a strong and professional production team from SBS Korea certainly has reassured for the quality of the program. This “Reality show” has driven public attention to the investors as well as the journey to bring Chay Di Cho Chi to Vietnamese audience.
Direct Investment & Cooperation with SBS Korean team
Stated by MMG, the process of signing off copyright licensing with Korea Partner is not easy. Many Media Investor across Asia have spoken to SBS, but after China, only Vietnam is the second country to have its own version. First of all, it must be affirmed that the “Running Man” – SBS – investment cooperation – production is unprecedented in reality television history in Vietnam. This model is both an opportunity & challenge for MMG to pioneer in International Media Strategic Partnership, and to establish new lesson learn for a professional reality show investment.
Besides, although the participation of the professional production team from SBS Korea makes the audience feel confident and expect more in qualified reality show. From a producer perspective, this can be said to be a challenge & opportunity to learn for both crews. Language barriers, as well as culture, environment and technology, make cooperation take a lot of time. However, despite the difficulties, the fact that SBS brought “original” production forces to Vietnam and started to produce Run and Wait is also the advantage of the program in the reality of the television market is blooming.
First, to talk about Korea’s Running Man, during 9 years of broadcasting with more than 400 episodes, this reality TV program has affirmed its leading position with the love of millions of audiences around the world and numerous awards Prestigious reward. The community of fans of the program in other countries, like Vietnam, is crowded and passionate, not inferior to that of a popular K-pop group. Therefore, the initialization of Running Man at the beginning was really a big event that caused the audience to flutter. The news of “father” SBS participating in the production process has made fans more confident and more inclined to support positive than doubt.
Besides, in terms of quality, cooperative production with a lot of experience of Korea’s famous TV station is also a great opportunity for Vietnamese learners. The “quintessence” that SBS has obtained in 9 years with Running man is filtered and transmitted to the Vietnamese side. Plus the production team from MMG is also a quality, good and experienced team. Although there are difficulties in communication because of the same goal is the quality of the program, both crews try their best to exchange and support each other to promise to bring the audience beautiful scenes, as well as the most unique, fun, attractive content.
Efforts to ensure pure Vietnamese character
Learning from the Korean side, but MMG is committed to the goal of being a true Vietnamese version of Run and Wait, from content to key members that are close to Vietnamese audiences rather than copies of the version come on. What is interesting is that this “Vietnamese substance” is the unity between both Korean and Vietnamese, not just from one side. SBS supports quality assurance, but it is also they who have taken the time to Vietnam to explore and refine the specific cultural content of Vietnam to be included in the program. Mr James Hah, the director of the show, affirmed: “The Vietnamese version of the Running Man will bring new colours, with its own characteristics, modern, and at the same time bringVietnamese culture.
On the Vietnamese side, MMG representative, Ms Nguyen Thi Phuong Hoa also shared: “The goal is to make the format of Running man in Korea, but still ensure to include Vietnamese customs and practices in the content program.”
Until now, when the program has entered the production stage and prepared to broadcast, Vietnamese has been easily seen. From the name of Run to Wait, a very Vietnamese “speaking style”, to the official image of 7 main members, each person has a close “running” approach, almost wrapping up the whole image of Vietnamese society. Equally important is that the 7 main members, both young and professional, serious and professional artists, have their own unique personality, creating something new for the program. They come to the game with the mind that they do not have to immerse themselves in the fierce race but promote, connect with friends and teammates and bring joyful laughter to the audience. In addition, at each broadcast episode, there are other famous guest artists participating to increase the attractiveness of the games of Run and Wait.
With the seriousness and thoroughness of investment in production from MMG and SBS, Running for Waiting is ready to enter the reality television race starting from early April 2019 on HTV7 channel, Ho Chi Minh City Television. Currently, the information and images of the program have been regularly updated on official channels Facebook, Instagram, Website, and Youtube channel Running Man Vietnam with the name Run to Wait.